For this edition of the Wellness Collective I redesigned the formerly “Xceed” magazine and elevated the brand with my new Wellness Collective logo. By focusing on a cohesive southwestern feel, the edition feels dreamy and consistent, something we struggled with in previous editions as there wasn’t a dedicated photo shoot. By styling everything together and coodinating with the articles content, I’m confident the job owner was delighted with the result. Sales were also positively impacted by the traffic driven from the QR codes strategically placed throughout the articles. I concepted, directed and styled the photoshoot and designed the layouts as well as the social media posts that accompanied the campaign.