Photo
Direction
For our launch of the Cucumber Melon LTO, I wanted a fresh feel and what better way to make a splash than with a water table. I researched various techniques and worked with our photographer to style the scenes I would use to bring the campaign to life.
The Launch
For the launch, the convention stage was brought to life with all the vibrant photography.
To achieve the fresh look, we used a water table and colander to produce various water textures onto the products.
